Social media is a part of everyday life for many of us now, and by the fact that you’re reading this post shows its power. But how we all use it differs, depending on your agenda: brand building, seo, social contact or entertainment.
As a graphic design business we use it to keep track of software developments and industry news, as well as building a network of contacts and potential clients. We all come across people who will influence us and people who will annoy us so just for fun I have come up with a few social media animals.
Peacock: put on a grand show to wow their audience, always got something to say, know everything going on, big bold marketers who can be helpful.
Chameleon: are prone to changing their persona, and will always tell you what you want to hear, shrewd marketers but can’t always be trusted to give an honest opinion.
Parrot: copycats, who put out copious amounts of retweets or copy the latest trends, not the most creative but usually know what’s going on.
Owl: we all need a wise old sage to follow, these are clever or seasoned professionals, who will gladly mentor others.
Sloth: people who have social media accounts, because they think they should, but can’t be bothered with using them very often.
Monkey: people who are quick to learn, inquisitive and agile enough to keep pace with changes in marketing, nothing too showy, but quietly clever.
Why not take a minute and work out how many of each type you follow on Twitter or Facebook and let us know which animal you prefer to follow.
Whilst this is a bit of fun, it can be useful to measure your online influence. One website we came across, that measures your influence and reach online via social media, is Klout. Sign up for a free account and see what sort of a network you have built.